Cynthia is a creative visionary with a fire in her belly. She’s got 13 years in the tech industry with prior experience at Yelp, Magisto, and Vimeo. Poke around to see some of her recent work and when you’re ready, hit that contact button.
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Recent work
Vimeo Create
Vimeo Create was originally a solution built with businesses in mind. With more research we learned; everyone can be (and wants to!) create. I was on the team that launched the original product, and then was handed the keys to the re-brand a year later. It was then we got our hands dirty; my team and I created an ecosystem of tools to ensure anyone could execute their vision with video.
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Led a full product team of; researchers, engineers, designers, growth, an marketing folks as we wrangled moving an existing product into another.
Probably the hardest puzzle I have ever had to solve.
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Once we learned our solution had more verticals, it was time to re-position and ultimately overhaul the entire product from top to bottom.
This included a complete brand overhaul; landing pages, new app store video + screens, CRM journeys, and deeper product pushes.
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Video made easy. Led the creation and production of more than 3,000+ video templates at a time when they didn’t even exist. Fully flushed out SEO strategy to lead to discovery.
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Lead the team to create a state of the art video creation hub with 12+ landing pages. The goal? To meet users where they were in their journey and to help them connect the dots in what they needed, and what offering would best serve them. Creating a traffic loop, and a win-win for everyone involved.